BRAND IDENTITY DEVELOPMENT FOR "SOCIEDAD SECRETA," A NEW MEZCAL BRAND AIMED AT CONVEYING THE CULTURAL RICHNESS AND MYSTICISM OF MEXICO ON A GLOBAL SCALE. A DISTINCTIVE CREST WAS DESIGNED, EVOKING A SECRET LODGE, WITH TWO ALEBRIJE-INSPIRED GUARDIANS PROTECTING THE ENTRANCE TO THE SOCIETY. THIS IDENTITY CAPTURES THE MYSTERY AND EXCLUSIVITY OF THE MEZCAL, SUGGESTING THAT ITS FLAVOR IS RESERVED ONLY FOR A SELECT FEW.
